Pepsi: Dear Mr. President
R/GA has launched a digital campaign for Pepsi tied to this week's inauguration of President Barack Obama.
The centerpiece is the "Refresh Everything" website, which asks visitors to upload personalized videos that s
Published on Jan 21, 2009
Editor's Pick
R/GA has launched a digital campaign for Pepsi tied to this week's inauguration of President Barack Obama.
The centerpiece is the "Refresh Everything" website, which asks visitors to upload personalized videos that serve as an open letter to President Obama on how to refresh America. The tiled homepage currently features clips from celebs such as Eva Longoria, Will.i.Am, NASCAR racer Jeff Gordon and more. The videos will be posted to R/GA's YouTube channel for the campaign and the best/most popular clips will be hosted on the actual site.
To support the web campaign, R/GA has also developed Eyeblaster-powered video banners, a Facebook page and a complementary mobile site.
The centerpiece is the "Refresh Everything" website, which asks visitors to upload personalized videos that serve as an open letter to President Obama on how to refresh America. The tiled homepage currently features clips from celebs such as Eva Longoria, Will.i.Am, NASCAR racer Jeff Gordon and more. The videos will be posted to R/GA's YouTube channel for the campaign and the best/most popular clips will be hosted on the actual site.
To support the web campaign, R/GA has also developed Eyeblaster-powered video banners, a Facebook page and a complementary mobile site.
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Credits
- Date
- Jan 21, 2009
- Client:
- Pepsi
- Agency:
- R/GA
- Chief Creative Officer:
- Nick Law
- ECD/Copywriter:
- Jay Zasa
- CD/Visual Design:
- Ryan Gerber
- Copywriter:
- Jim Therkalsen
- Design Director:
- Virgilio Santos
- Interaction Designer:
- Andrew Chee
- Senior Flash Developer:
- Alan Donnelly
- Group Director of Production:
- Mark Cibort
- Producer:
- Sara Chadwick
- Visual Designer:
- David Trumpf
- Design Director/Flash Designer:
- Melvin Hale
- Art Director:
- Michael Reger
- Technical Director:
- Keath Chan
- Head of Production:
- Vin Farrell
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