Home Gallery Interactive (image) Pepsi Dear Mr. President Pepsi: Dear Mr. President R/GA has launched a digital campaign for Pepsi tied to this week's inauguration of President Barack Obama. The centerpiece is the "Refresh Everything" website, which asks visitors to upload personalized videos that s Published on Jan 21, 2009 Editor's Pick R/GA has launched a digital campaign for Pepsi tied to this week's inauguration of President Barack Obama. The centerpiece is the "Refresh Everything" website, which asks visitors to upload personalized videos that serve as an open letter to President Obama on how to refresh America. The tiled homepage currently features clips from celebs such as Eva Longoria, Will.i.Am, NASCAR racer Jeff Gordon and more. The videos will be posted to R/GA's YouTube channel for the campaign and the best/most popular clips will be hosted on the actual site. To support the web campaign, R/GA has also developed Eyeblaster-powered video banners, a Facebook page and a complementary mobile site. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJan 21, 2009Client:PepsiAgency:R/GAChief Creative Officer:Nick LawECD/Copywriter:Jay ZasaCD/Visual Design:Ryan GerberCopywriter:Jim TherkalsenDesign Director:Virgilio SantosSenior Interaction Designer:Andrew CheeSenior Flash Developer:Alan DonnellyGroup Director, Production:Mark CibortProducer:Sara ChadwickVisual Designer:David TrumpfFlash Designer:Melvin HaleArt Director:Michael RegerTechnical Director:Keath ChanHead Of Production:Vin Farrell Tagsbeverage politics user generated content North America Latest Creativity News on Ad Age Video: Cannes Is Too Costly, WPP CEO Says, but There Might Be a Fix Kathryn Bigelow Joins Smuggler, Public Record Signs Daisy Zhou Agency Brief: Where Is Everybody? Related work Pepsi: Right Here, Right Now Civilization Pepsi: Emojis Are Dropping in for Summer Motive Pepsi: PepsiMoji Backpackers BBDO New York
