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Pepsi: Dear Mr. President

R/GA has launched a digital campaign for Pepsi tied to this week's inauguration of President Barack Obama.

The centerpiece is the "Refresh Everything" website, which asks visitors to upload personalized videos that s

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R/GA has launched a digital campaign for Pepsi tied to this week's inauguration of President Barack Obama.

The centerpiece is the "Refresh Everything" website, which asks visitors to upload personalized videos that serve as an open letter to President Obama on how to refresh America. The tiled homepage currently features clips from celebs such as Eva Longoria, Will.i.Am, NASCAR racer Jeff Gordon and more. The videos will be posted to R/GA's YouTube channel for the campaign and the best/most popular clips will be hosted on the actual site.

To support the web campaign, R/GA has also developed Eyeblaster-powered video banners, a Facebook page and a complementary mobile site.
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About

Credits
Date
Jan 21, 2009
Client:
Pepsi
Agency:
R/GA
Chief Creative Officer:
Nick Law
ECD/Copywriter:
Jay Zasa
CD/Visual Design:
Ryan Gerber
Copywriter:
Jim Therkalsen
Design Director:
Virgilio Santos
Senior Interaction Designer:
Andrew Chee
Senior Flash Developer:
Alan Donnelly
Group Director, Production:
Mark Cibort
Producer:
Sara Chadwick
Visual Designer:
David Trumpf
Flash Designer:
Melvin Hale
Art Director:
Michael Reger
Technical Director:
Keath Chan
Head Of Production:
Vin Farrell
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