Pepsi: DJ Division/Street Motion

Continuing its 2007 Choreography initiative, Pepsi-with Tribal DDB Worldwide again at the creative helm-is now tapping both car and club cultures with two microsites that'll likely rouse both pimped ride enthusiasts and bedroom DJs. With

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Continuing its 2007 Choreography initiative, Pepsi-with Tribal DDB Worldwide again at the creative helm-is now tapping both car and club cultures with two microsites that'll likely rouse both pimped ride enthusiasts and bedroom DJs. With Street Motion, Pepsi teamed with DUB magazine to entice competitive auto-philes to design their own set of rims, from base and spoke to center cap and inlays.  The artistes can indulge in a broad spectrum of colors, and a multitude of styles for each component, with the top dub winning its creator a real-life set of his or her design.  But for those tuning out the bling-friendly fare, DJ Division gives vinyl-spinning neophytes the chance to stake their claim on the 1's and 2's with its "Superstar DJ" contest.  Starting June 15th, the site will feature nine DJs each from twelve separate regions squaring off to land a spot in the finals (ending on September 7th) where users at home can then rank their performances, with the winning mixmaster joining Pepsi's elite DJ Division.  All it takes is an uploaded MP3 of your best mix to enter, but for those with a bit of stage fright, the site also offers a "Move the Crowd" option where you can create your own beats and loops from the obscurity of your home computers..
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About

Credits
Date
Apr 30, 2007
Creative Director:
Christian Wojciechowski
Associate Creative Director:
Darrell Loden
Associate Creative Director:
Matt Smith
Associate Creative Director:
Joel Kuntz
Senior Art Director:
Brandy Cole
Art Director:
Beau Mitchell
Copywriter:
Ryan Romero
Multimedia:
Joan Tri
Multimedia:
Andrew Langley
Art Director:
Eric Chao
Agency:
Tribal DDB
Client:
Pepsi
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