The groovy lead design here is called Emoticons; there is in fact a design called Groovy as well (#6 in the PDF). "Product innovation today must be driven by deep consumer meaning and connectivity," says Arnell CCO Peter Arnell. "It's less about unmet needs and more about giving people what they haven't asked for but are dying to have. Using design to turn packaging into personal consumer-powered media helps create the ultimate supportive and inspiring relationship between Pepsi and its youth audience." The PDF features all 16 designs, domestic followed by international.