Creativity

Pepsi Unveils Teeny Tiny New Cans Conceived During In-House 'Shark Tank' Contest

Prank Halloween Film Stars What Could Be Bev Giant's Smallest Packaging Idea Ever

Published on Oct 25, 2013

Editor's Pick

Recently, Pepsi debuted this hilarious new film promoting what appears to be tremendously scaled-down packaging, and a perfect item to drop into trick-or-treaters' bags this Halloween -- Lil' Pepsi. The teeny tiny cans are so small it looks like only Barbie would be able to pry them open. The lilliputian containers turns out to be a big joke, one conceived during Pepsi's own internal marketing contest inspired by the television show "Shark Tank."

In July, the beverage giant challenged its North American marketers to come up with an innovative idea for the Pepsi brand. Winners would receive funding to execute the idea. During the big event, eleven marketing teams and agency partners each had five minutes to present a pitch, followed by another five minutes of drilling from "sharks," played by division VP's. Pepsi even tapped real estate mogul Barbara Corcoran, a real judge from "Shark Tank," to participate. In the end, Pepsi Brand Manager Maggie Connors, Media Strategy/Investment Director Katie Haniffy and Marketing Director Zach Harris emerged the winners with their small, but compelling idea.

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About

Credits

Date
Oct 28, 2013
Agency:
Mekanism
Client:
Pepsi

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