Creativity

Pepsi Max: Check Out -- Super Bowl XLVI

The Cola Wars are back on.

Published on Jan 30, 2012

Editor's Pick

PepsiMax's commercial for the Super Bowl makes a cute, playful jab at Coke Zero. The competitor's deliveryman tries to buy a PepsiMax and make a quick getaway -- but things don't go quite as planned. Joe Pytka directs this fun, cringe-inducing crowd-pleaser and Sugarland’s Jennifer Nettles was tapped to record a country ballad for the spot.

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About

Credits

Date
Jan 30, 2012
Agency:
TBWA/Chiat/Day
Chief Creative Officer:
Rob Schwartz
Client:
Pepsi Max
GCD:
Brett Craig
CD:
Marlon Hernandez
AD:
Kristina Krkljus
Copywriter:
Armando Samuels
EP:
Mila Davis
Producer:
Lacy Plunk
Prod. Co.:
Pytka
Director:
Joe Pytka
DP:
Joe Pytka
EP:
Tara Fitzpatrick
Producer:
Vincent Joliet
Editorial Co.:
Whitehouse LA
Editor:
John Smith
EP:
Sue Dawson
Producer:
Joni Williamson
Assistant Editor:
Hilary Ruggiano
Assistant Editor:
Zach Vandik
Assistant Editor:
Shane Reid
Post/Effects:
Quiet Man
VFX Artist:
Johnnie Semerad
VFX Artist:
NicSeressin
Executive Producer:
Carey Gattyan
Producer:
Jess Pierik
Audio Post Company:
Play Sound
Mixer:
John Bolen
Producer:
Lauren Cascio

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