Creativity

Pepsi Max: Check Out -- Super Bowl XLVI

The Cola Wars are back on.

Published on Jan 30, 2012

Editor's Pick

PepsiMax's commercial for the Super Bowl makes a cute, playful jab at Coke Zero. The competitor's deliveryman tries to buy a PepsiMax and make a quick getaway -- but things don't go quite as planned. Joe Pytka directs this fun, cringe-inducing crowd-pleaser and Sugarland’s Jennifer Nettles was tapped to record a country ballad for the spot.

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Credits

Date
Jan 30, 2012
Agency:
TBWA/Chiat/Day
Chief Creative Officer:
Rob Schwartz
Client:
Pepsi Max
Group Creative Director:
Brett Craig
Creative Director:
Marlon Hernandez
Art Director:
Kristina Krkljus
Copywriter:
Armando Samuels
Executive Producer:
Mila Davis
Producer:
Lacy Plunk
Production Company:
Pytka
Director:
Joe Pytka
Director of Photography:
Joe Pytka
Executive Producer:
Tara Fitzpatrick
Producer:
Vincent Joliet
Editorial Company:
Whitehouse LA
Editor:
John Smith
Executive Producer:
Sue Dawson
Producer:
Joni Williamson
Assistant Editor:
Hilary Ruggiano
Assistant Editor:
Zach Vandik
Assistant Editor:
Shane Reid
Post/Effects:
Quiet Man
Visual Effects Artist:
Johnnie Semerad
Visual Effects Artist:
NicSeressin
Executive Producer:
Carey Gattyan
Producer:
Jess Pierik
Audio Post Company:
Play Sound
Mixer:
John Bolen
Producer:
Lauren Cascio

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