Creativity

Pepsi Max: Max It Legends

Pepsi throws down the gauntlet.

Published on Apr 27, 2010

Editor's Pick

Can you be a legend? Pepsi and AMV BBDO have launched Max It Legends, an online contest to find living legends in football, music and film. Visitors are asked to upload a minute-long film demonstrating their prowess in any of those three areas, and the public will decide the legends-in-the-making.

The campaign was launched this month and will last through November. Every seven weeks, a challenge winner is announced, after which he or she will be provided £50k and a team of assistants to create their own "legendary experience," which will be followed on a blog and webfilms featured on the MIL site.

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About

Credits

Date
Apr 27, 2010
Agency:
AMV BBDO London
Client:
Pepsi Max
Client:
Amanda Thomson
Copywriter:
Alistair Robertson
Art Director:
Alex Braxton
Agency Planner:
Joe Heath
Media Agency:
MindShare Entertainment
Media Planner:
David Seabrook
Production Company:
unit9
Production Company:
Outsider
Director:
Henry Littlechild

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