Creativity

Pepsi Max's New Bus Shelter is Truly 'Unbelievable'

Who Would Imagine Waiting for the Bus Could Be This Exciting?

Published on Mar 21, 2014

Editor's Pick

Pepsi Max and AMV BBDO are giving commuters the wait of their lives with this out-of-the-world bus shelter. Those waiting for a ride on London's busy New Oxford Street believe they are surrounded by simple glass panes -- until all around them unbelievable events unfold: flying saucers approach the earth, meteors hit, a giant octopus emerges from underground and a man comes drifting by suspended from a bouquet of balloons. The shelter itself is actually outfitted with a live feed that projects the actual goings-on on the street, while a digital overlay enhances them with the outrageous scenarios.

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About

Credits

Date
Mar 21, 2014
Agency:
AMV BBDO
Client:
Pepsi Max
Creative Director:
Phil Martin
Creative Director:
Colin Jones
Creative:
Richard Peretti
Creative:
Gary Lathwell
Agency Planner:
Peter Zezulka
Media Agency:
OMD UK
Media Planner:
Isobel Dracup
Media Planner:
Maia Weil-Obadia
Production Company:
Grand Visual
Creative Technology Dir.:
Dan Dawson
Digital Director:
Ric Albert
Producer:
Nadiya Abubakar
Outdoor Buying Agency:
Talon Outdoor
Innovations Director:
Richard Simkins

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