Pepsi Max's New Bus Shelter is Truly 'Unbelievable'

Who Would Imagine Waiting for the Bus Could Be This Exciting?

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Pepsi Max and AMV BBDO are giving commuters the wait of their lives with this out-of-the-world bus shelter. Those waiting for a ride on London's busy New Oxford Street believe they are surrounded by simple glass panes -- until all around them unbelievable events unfold: flying saucers approach the earth, meteors hit, a giant octopus emerges from underground and a man comes drifting by suspended from a bouquet of balloons. The shelter itself is actually outfitted with a live feed that projects the actual goings-on on the street, while a digital overlay enhances them with the outrageous scenarios.

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About

Credits
Date
Mar 21, 2014
Agency:
AMV BBDO
Client:
Pepsi Max
Creative Director:
Phil Martin
Creative Director:
Colin Jones
Creative:
Richard Peretti
Creative:
Gary Lathwell
Agency Planner:
Peter Zezulka
Media Agency:
OMD UK
Media Planner:
Isobel Dracup
Media Planner:
Maia Weil-Obadia
Production Company:
Grand Visual
Creative Technology Dir.:
Dan Dawson
Digital Director:
Ric Albert
Producer:
Nadiya Abubakar
Outdoor Buying Agency:
Talon Outdoor
Innovations Director:
Richard Simkins
Category
Industry
Genre
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