Pepsi Max's New Bus Shelter is Truly 'Unbelievable'

Who Would Imagine Waiting for the Bus Could Be This Exciting?

Published on Mar 21, 2014

Editor's Pick

Pepsi Max and AMV BBDO are giving commuters the wait of their lives with this out-of-the-world bus shelter. Those waiting for a ride on London's busy New Oxford Street believe they are surrounded by simple glass panes -- until all around them unbelievable events unfold: flying saucers approach the earth, meteors hit, a giant octopus emerges from underground and a man comes drifting by suspended from a bouquet of balloons. The shelter itself is actually outfitted with a live feed that projects the actual goings-on on the street, while a digital overlay enhances them with the outrageous scenarios.

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Mar 21, 2014
Pepsi Max
Creative Director:
Phil Martin
Creative Director:
Colin Jones
Richard Peretti
Gary Lathwell
Agency Planner:
Peter Zezulka
Media Agency:
Media Planner:
Isobel Dracup
Media Planner:
Maia Weil-Obadia
Production Company:
Grand Visual
Creative Technology Director:
Dan Dawson
Digital Director:
Ric Albert
Nadiya Abubakar
Outdoor Buying Agency:
Talon Outdoor
Innovation Director:
Richard Simkins

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