To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Pepsi Launches Beyonce Spot

Brand's Global Brand Ambassador Was Very Hands On in Development, Production of 'Mirrors'

Editor's Pick

Pepsi today launches its second global campaign and first TV spot featuring Beyonce in her role as global brand ambassador.

Executives close to the development and production of the spot say Beyonce was very hands on -- offering ideas for the creative concept, as well as weighing in on wardrobe decisions and her lines. Read more about the making of the spot in Behind the Work.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 04, 2013
Agency:
180 Los Angeles
CEO:
Mike Allen
Client:
Pepsi
ECD:
William Gelner
CD:
Matthew Woodhams-Roberts
CD:
Dave Horton
Creative:
Aramis Israel
Creative:
Julia Tsao
EP:
Peter Cline
Senior Producer:
Lorraine Kraus
Prod. Co.:
Believe Media
Director:
Jake Nava
EP:
Liz Silver
EP:
Luke Thornton
EP:
Gerard Cantor
Line Producer:
Benedict Cooper
Editorial:
Cut & Run
Editorial:
Joel Miller
Editorial:
Sean Stender
Editorial:
Steve Gandolfi
Editorial:
Julia Knight
Transfer:
The Mill
VFX:
Framestore
Mix:
Eleven Sound

See more credits

Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age