Creativity

Pepsi Launches Beyonce Spot

Brand's Global Brand Ambassador Was Very Hands On in Development, Production of 'Mirrors'

Published on Apr 04, 2013

Editor's Pick

Pepsi today launches its second global campaign and first TV spot featuring Beyonce in her role as global brand ambassador.

Executives close to the development and production of the spot say Beyonce was very hands on -- offering ideas for the creative concept, as well as weighing in on wardrobe decisions and her lines. Read more about the making of the spot in Behind the Work.

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Credits

Date
Apr 04, 2013
Agency:
180 Los Angeles
CEO:
Mike Allen
Client:
Pepsi
ECD/Production:
William Gelner
Creative Director:
Matthew Woodhams-Roberts
Creative Director:
Dave Horton
Creative:
Aramis Israel
Creative:
Julia Tsao
Executive Producer:
Peter Cline
Senior Producer:
Lorraine Kraus
Production Company:
Believe Media
Director:
Jake Nava
Executive Producer:
Liz Silver
Executive Producer:
Luke Thornton
Executive Producer:
Gerard Cantor
Line Producer:
Benedict Cooper
Editorial:
Cut + Run
Editorial:
Joel Miller
Editorial:
Sean Stender
Editorial:
Steve Gandolfi
Editorial:
Julia Knight
Transfer:
The Mill
Visual Effects:
Framestore
Mix:
Eleven Sound
Sound Director:
Trinitite Studios

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