Creativity

Pepsi Launches Beyonce Spot

Brand's Global Brand Ambassador Was Very Hands On in Development, Production of 'Mirrors'

Published on Apr 04, 2013

Editor's Pick

Pepsi today launches its second global campaign and first TV spot featuring Beyonce in her role as global brand ambassador.

Executives close to the development and production of the spot say Beyonce was very hands on -- offering ideas for the creative concept, as well as weighing in on wardrobe decisions and her lines. Read more about the making of the spot in Behind the Work.

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