Creativity

Pepsi's Epic New Film Puts a Brand Twist on Classic Japanese Tale

Japanese Folk Hero Momotaro Battles Against a Big Bad (and Curiously) Red Demon

Published on Apr 04, 2014

Editor's Pick

Tugboat Japan is behind this epic new film that turns a classic folk story on its head to promote Pepsi Nex Zero. "Momataro," aka The Peach Boy, is about a young man born from a peach who goes on to befriend a dog, monkey and pheasants, who later band together to battle a big bad red demon.

Here, Tugboat puts an avante-garde, music video style twist to the story, depicting the characters in stylish costumes as they take on the intimidating red beast. The modernized update serves as a perfect metaphor for the battle brand Pepsi faces against its biggest (red) rival

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About

Credits

Date
Apr 04, 2014
Agency:
Tugboat Tokyo
Client:
Pepsi
Creative Director:
Yasumichi Oka
Creative Director:
Shin Takaue
CW/Creative Director:
Taku Tada
Art Director:
Seijo Kawaguchi
Director:
Koichi Iguchi
DOP:
Darren Lew
Producer:
Masakatsu Kasai
Producer:
Sunao Nonaka
Production Company:
Tohokushinsha Film Corporation
Other Agency(s):
Yomiko Advertising

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