To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Pepsi's Epic New Film Puts a Brand Twist on Classic Japanese Tale

Japanese Folk Hero Momotaro Battles Against a Big Bad (and Curiously) Red Demon

Editor's Pick

Tugboat Japan is behind this epic new film that turns a classic folk story on its head to promote Pepsi Nex Zero. "Momataro," aka The Peach Boy, is about a young man born from a peach who goes on to befriend a dog, monkey and pheasants, who later band together to battle a big bad red demon.

Here, Tugboat puts an avante-garde, music video style twist to the story, depicting the characters in stylish costumes as they take on the intimidating red beast. The modernized update serves as a perfect metaphor for the battle brand Pepsi faces against its biggest (red) rival

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 04, 2014
Agency:
Tugboat Tokyo
Client:
Pepsi
Creative Director:
Yasumichi Oka
Creative Director:
Shin Takaue
CW/Creative Director:
Taku Tada
Art Director:
Seijo Kawaguchi
Director:
Koichi Iguchi
DOP:
Darren Lew
Producer:
Masakatsu Kasai
Producer:
Sunao Nonaka
Production Company:
Tohokushinsha Film Corporation
Other Agency(s):
Yomiko Advertising
Tags
Category
Industry
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age