Pepsi: More Happy

5 unique can designs. And now, Pepsi's grand rebranding (courtesy of BBDO) is going digital with the launch of a series of interconnected websites from Tribal DDB/Dallas, each tied to individual designs from the "More Happy" campaign's eclectic array of new vessels. The first of these microsites, aptly named "This Is The Beginning," is already live, with new sites slated to debut every three weeks or so. "Pepsi's new strategy puts the power in the hands of the users," says associate creative director Matt Smith. "What we did with the sites is create custom experiences that users discover on their own [via URLs on individual cans]. And each experience gives a nod to the cultures that Pepsi is all about, whether it be fashion, technology, sports, entertainment, cars or music."