Creativity

Pepsi: Music Icons

All-stars all in one.

Published on Sep 22, 2011

Editor's Pick

Pepsi debuted a new commercial music video featuring some of the biggest names in the music business. The commercial, which features Britney, Ray Charles, Michael Jackson, Kanye West and Mariah Carey, premiered during the X-Factor last night and underscores the the tagline, "Where there's Pepsi, there's music." The footage is from famous moments with the celebs and Pepsi, like MJ introducing "Pepsi Generation" and Britney dancing to "The Joy of Pepsi." The entire campaign highlights the X-Factor's search for the next big music icon.

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About

Credits

Date
Sep 22, 2011
Agency:
TBWAChiatDay Los Angeles
Chief Creative Officer:
Rob Schwartz
Client:
Pepsi
Group Creative Director:
Brett Craig
Creative Director:
Xanthe Hohalek
Creative Director:
Marlon Hernandez
Art Director:
Kristina Krkljus
Art Director:
Chris Macneil
Copywriter:
Armando Samuels
Executive Producer:
Anh-Thu Le
Executive Producer:
Mila Davis
Senior Producer:
Nancy Sanders
Assistant Producer:
Stephanie Dziczek
Production Company:
Pytka
Director:
Joe Pytka
Executive Producer:
Tara Fitzpatrick
Producer:
Vincent Joliet
Director of Photography:
Joe Pytka
Editorial Company:
Venice Beach Editorial
Executive Producer:
Hunter Conner
Editor:
Daniel Reitzenstein
VFX:
The Mill
Executive Producer:
Sue Troyan
Post Producer:
Melanie Wickham
Sound Mix:
Play

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