Pepsi is promoting Pepsi NEXT, in a campaign that promises to give people a "25th hour" in their day to tackle their to-do lists.
The campaign, orchestrated by The Barbarian Group, teams Pepsi with TaskRabbit, a startup website and mobile app that's designed to boost productivity by enabling people to outsource jobs and tasks to (fully-vetted ) people in their neighborhood -- a kind of concierge service by the hour.
To take part, people need to go to the website, and sign up. For four weeks until November 12, Pepsi will be giving away 50 tasks a week. The winners will receive a dedicated TaskRabbit for one hour to tackle errands of their choosing, from preparing dinner to cleaning the house. The TaskRabbit will give a Pepsi NEXT for each winner to enjoy with their new found time.