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Pepsi: One People

Part of the Refresh Everything campaign

The Refresh Everything campaign gets promoted in this new spot.

Subscribe to these comments. Member Ratings and Comments

Average user rating:
0.94
Number of user ratings:
8
which came first? http://www.mixx.com/videos/6062075/japanese_band_sour_record_music_video_with_dozens_of_fans_via_webcams 
wketteri, February 1st, 2010 09:34:15 pm
Rated 0.50 Wow what a rip-off! See original here: http://www.youtube.com/watch?v=WfBlUQguvyw 
JohnMcCain, February 2nd, 2010 11:38:45 am
Rated 0.50 this is horrible. this is a complete rip off the japanese sour video. i think the people involved should be ashamed of themselves. 
imperiumxt, February 2nd, 2010 12:35:28 pm
Rated 3.50 Get a grip haters. That Japanese video didn't invent the use of squares within the frame. And I doubt the Brady Bunch or this Brian Lee Hughes video will be suing.... http://www.youtube.com/watch?v=O5Oa6ih0kgA 
ericvprod, February 2nd, 2010 12:37:22 pm
Rated 3.50 Get a grip haters. That Japanese video didn't invent the use of squares within the frame. And I doubt the Brady Bunch or this Brian Lee Hughes video will be suing.... http://www.youtube.com/watch?v=O5Oa6ih0kgA 
ericvprod, February 2nd, 2010 12:37:55 pm
Rated 0.50 Wow, this is a complete rip of of the Sour music video. The creatives should really be ashamed for not giving credit where credit is due. My friends worked incredibly hard on that video. Chiat Day should pay some royalties, I think. I know every creative copies bits and pieces of things, but this is a complete rip off! Check the original: http://www.youtube.com/watch?v=WfBlUQguvyw 
Damijan, February 2nd, 2010 01:26:34 pm
Rated 0.50 They should lose the account and everyone should be fired starting with Rob Schwartz and then massimo d'more the chump from Pepsi! 
drb.2219, February 2nd, 2010 05:33:49 pm
Yo ericvprod - above. If you think this similar to the Brady Bunch and not a rip off of Sour then you a fool. Foo-oo-ool. I pitty the fool - and the creatives. And Pepsi. Ewww... 
independent, February 2nd, 2010 07:07:08 pm
Rated 0.50 Shame. 
nunonun0, February 4th, 2010 06:07:43 pm
Rated 1.00 our industry is built on ideas and creativity and we can't even serve up original thought? 
proefound, February 5th, 2010 12:10:25 pm
Rated 0.50 I sincerely hope Who-Fu got something out of this. 
owie, February 9th, 2010 02:22:57 pm

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Full Credits

Agency:
TBWA/Chiat/Day Los Angeles
Client:
Pepsi
Director:
Francois Vogel
Production Company:
Paranoid US
Global Director of Media Arts:
Lee Clow
Chief Creative Officer:
Rob Schwartz
Group Creative Director:
Brett Craig
Interactive Creative Director:
Michael Tabtabai
Associate Creative Director:
Xanthe Hohalek
Art Director:
Dustin Artz
Copywriter:
Chris Jones
Managing Director:
Erica Hoholick
Management Supervisor:
Kristen Latto
Executive Producer:
Anh-Thu Le
Agency Producer:
Anh-Thu Le
Assistant Producer:
Doris Chen
Executive Producer:
Cathleen O'Conor
Executive Producer:
Claude Letessier
Line Producer:
Janice Biggs
Director of Photography:
Michael Cleary
Editorial:
Union Editorial
Editor:
Einar Thorsteinsson
Assistant Editor:
Daniel Moreno-Luna
Executive Producer:
Michael Raimondi
Executive Producer:
Megan Dahlman
Producer:
Joe Ross
VFX:
Resolution
Senior Visual Effects Supervisor:
Todd Iorio
VFX Artist:
Amir Qureshi
VFX Artist:
Seth Silberfien
Compositor:
Evan Guidera
Compositor:
Jason Jenson
Compositor:
John Nierras
Compositor:
Mannix Richenbacher
Mixer:
Josh Eichenbaum

Date

Feb 01, 2010

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