Creativity

Pepsi: Oneify

Hip culture mixes with a message of global unity in a campaign for Pepsi's one calorie cola that shuns flashy TV spots in favor of flash-animated webisodes, outdoor ads and must-attend social events, all centered around a cast of iconic chara

Published on Dec 13, 2005

Editor's Pick

Hip culture mixes with a message of global unity in a campaign for Pepsi's one calorie cola that shuns flashy TV spots in favor of flash-animated webisodes, outdoor ads and must-attend social events, all centered around a cast of iconic characters brought to life by artist Geoff McFetridge.

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About

Credits

Date
Dec 13, 2005
Client:
Pepsi

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