Creativity

Pepsi: Refresh Everything - Do Good for the Gulf

Refreshing the gulf

Published on Jul 12, 2010

Editor's Pick

Pepsi starts accepting submissions today for its Do Good for the Gulfeffort.

As an offshoot of its Refresh Everything Project, the marketer set aside $1.3 million for new ideas to help those affected by the ongoing BP disaster. Got an idea? You've got until Friday or until the contest hits 1,000 ideas.

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About

Credits

Date
Jul 12, 2010
Client:
Pepsi
Digital Agency:
Huge
Campaign Strategy and Creative:
TBWA/Chiat/Day - Los Angeles
Social Responsibility Partner:
Good
Administrative/Grant Disbursement:
Global Giving
PR & Social Media:
Edelman and Weber Shandwick
Media:
OMD

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