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Pepsi: Refresh Project

No Pepsi at the Super Bowl? Here's where you'll find it.

Editor's Pick

Pepsi is skipping out on the Super Bowl to invest in this socially-conscious social media push. Pepsi's "Refresh Everything" campaign asks consumers to think up ideas that will make the world a better place, promising $20 million in grant money to fund the winning causes.

Starting on January 13, visitors age 13 and up can submit their ideas to refresheverything.com. On February 1, voting will open to the general public, who will decide which ideas deserve funding. The $20 million will be divvied up into grants of $5k, $25k, $50, and $250k. After the January session, submissions will be accepted for the rest of the year for the first half of each month or until 1000 ideas are received. Voting on grant awardees will take place throughout the month following each submission period--i.e. January submissions will be voted on from February 1 through the 28th.

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About

Credits
Date
Jan 06, 2010
Client:
Pepsi
Strategy:
TBWAChiatDay Los Angeles
Creative:
TBWAChiatDay Los Angeles
Digital Design:
Huge
Development:
Huge
Social Responsibility Partner:
Good
Administrative/Grant Disbursement:
Global Giving
PR & Social Media:
Edelman and Weber Shandwick
Media:
OMD
Category
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