Pepsi is skipping out on the Super Bowl to invest in this socially-conscious social media push. Pepsi's "Refresh Everything" campaign asks consumers to think up ideas that will make the world a better place, promising $20 million in grant money to fund the winning causes.
Starting on January 13, visitors age 13 and up can submit their ideas to refresheverything.com. On February 1, voting will open to the general public, who will decide which ideas deserve funding. The $20 million will be divvied up into grants of $5k, $25k, $50, and $250k. After the January session, submissions will be accepted for the rest of the year for the first half of each month or until 1000 ideas are received. Voting on grant awardees will take place throughout the month following each submission period--i.e. January submissions will be voted on from February 1 through the 28th.