Creativity

Pepsi: Robots

Transformers-style Motorola phone robots duke it out on the dance floor, all in the name of free ringtones. That's the essence of "Robot Dance Battle," an online game created by Tribal DDB/Dallas as part of Pepsi's &

Published on May 27, 2004

Editor's Pick

Transformers-style Motorola phone robots duke it out on the dance floor, all in the name of free ringtones. That's the essence of "Robot Dance Battle," an online game created by Tribal DDB/Dallas as part of Pepsi's "Cool Tones and Motorola Phones" promotion. After choosing a phone-bot warrior, players use their mouse to snag musical icons that can be used to fire attacks at their opponent or perform a nifty dance move. Occasional ringtone icons can be grabbed to change the battle's soundtrack to tunes by Mariah Carey, All-American Rejects and other artists.

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About

Credits

Date
May 27, 2004
Programming:
Beam
Sound Design:
Ohm
Production Company:
Zoic Studios
Editorial Company:
Zoic Studios
Visual Effects:
Zoic Studios
Client:
MINI
Creative Director:
Andrew Keller
Agency Producer:
Rupert Samuel
Director of Photography:
Rupert Samuel
Executive Creative Director:
Alex Bogusky
Interactive Creative Director:
Jeff Benjamin
Art Director:
Dave Swartz
Art Director:
Paul Keister
Copywriter:
Mike Lear
Copywriter:
Bob Cianfrone
Art Director:
Juan Morales
Agency Executive Producer:
Rupert Samuel
Executive Producer:
Loni Peristere
Executive Producer:
Steve Schofield
Director:
Loni Peristere
Interactive Technical Director:
Jason Soros
Agency:
Wieden + Kennedy Portland

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