Creativity

Pepsi: SoundOff

Sounding off about the X-Factor.

Published on Oct 18, 2011

Editor's Pick

Pepsi has created SoundOff as a complementary social media site to The X Factor, of which it is a sponsor. The site allows fans to comment, share posts and gain points to earn X Factor-based rewards, logging in with their Facebook or Twitter accounts. By commenting, they can earn titles ranging from 'rookie' to 'ambassador' and even earn a spot in the show itself if they win enough 'fans' from their posts.

Meanwhile, another related Pepsi site,Pulse, collects X Factor comments, tweets and Facebook posts and puts them into a visual form, which you can also search.

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About

Credits

Date
Oct 18, 2011
Client:
Pepsi

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