Creativity

Pepsi: The Sound of Football

See with sound.

Published on Nov 01, 2011

Editor's Pick

Pepsi Refresh kickstarts yet another amazing idea. Akestam Holst and Society 46 arranged for a soccer match between visually impaired players and former pro players. Using some amazing tracking technology, the players were able to "see" with sound.

The technology fed the position of each player real-time into an iPhone located on each player's head. It is then converted into binaural 3D sound -- so each player could grasp what is going on on the field by simply listening. More details and videos can be found on the project's website.

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About

Credits

Date
Nov 01, 2011
Agency:
Akestam Holst
Client:
Pepsi
Production Company:
Society 46
PR Agency:
Prime PR
Creative Director:
Martin Cedergren
Art Director:
Björn Kusa
Copywriter:
Patrick Dry
Executive Digital Producer:
Alex Picha
Creative Director:
Kalle Thyselius
Creative Technologist:
Ellen Sundh
Film Director:
Henrik Gyllenskiöld
Sound:
Jon Pontén
Motion Artist:
Robin Lantz
Motion Artist:
Fredrik Forrest
Design:
Christoffer Öberg-Runfors
Developer:
Jonas Stattin
Production Assistant:
Marcin Tallmarken
Producer:
Kristina Nilsson
Executive Producer:
Karl Rosander

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