Creativity

PepsiCo: Zeigeist

Pepsi brands were ever-present in Austin this year, from press tent beverage options (Sierra Mist or Diet Sierra Mist) to standup signage around the Convention Center. But this online iteration pairs the soda company with the most ubiquitous of brand

Published on Mar 18, 2009

Editor's Pick

Pepsi brands were ever-present in Austin this year, from press tent beverage options (Sierra Mist or Diet Sierra Mist) to standup signage around the Convention Center. But this online iteration pairs the soda company with the most ubiquitous of brands at the festival--Twitter.

Built by Slash7 along the same lines as its earlier effort, Twistori (which in turn gives a wink to Jonathan Harris and Sep Kamvar's We Feel Fine) the site aggregates tweets and accompanying keywords and presents them in a slick visual layout according to several categories. With additional visualizations, like popularity ranking, overheard and map overlay, the site ensures that if you're not in Austin you can at least see which way the wind's blowing.

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About

Credits

Date
Mar 18, 2009
Client:
Pepsi
Agency:
Undercurrent
Production Company:
Slash7
Concept:
Amy Hoy
Developer:
Thomas Fuchs
Developer:
Dieter Komendera

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