Creativity

Hot Air Balloons Go Crazy in Perrier's Surreal Ode to Bubbliness

French Duo Fleur & Manu Direct an Energetic Spot

Published on Jun 04, 2015

Editor's Pick

Perrier's latest TV spot is a colorful, fantastical ode to bubbliness involving hot air balloons gone crazy. Balloons burst out of lakes and forests and rising into the air to the crescendo-ing strains of Grieg's "In the Hall of the Mountain King." In them are a crowd of colorful, partying characters, from a brass band to a gang of cheerleaders and even some wild animals. Things get more and more crazy as the music speeds up. The ad, created by Ogilvy Paris, was directed by French duo Fleur & Manu on location in Argentina, and the fabulous VFX are by MPC Paris.

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About

Credits

Date
Jun 04, 2015
Agency:
Ogilvy Paris
CEO:
Philip Heimann
Client:
Perrier
Executive Creative Director:
Baptiste Clinet
Creative Director:
Paul Kreitmann
Art Director:
Clara Noguier
Copywriter:
Olivier Le Lostec
Head of TV Production:
Laure Bayle
TV Producer:
Aurélie Appert
Sound Producer:
Virgile Stein
Head of Integrated:
Benoit De Fleurian
Integrated Business Director:
Sandrine Sibille
Account Executive:
Kevin Martin
Assistant Account Executive:
Dorian Salort
Director of Strategy Integration:
Alexandra Mimoun
Production Company:
Les Telecreateurs
Director:
Erinn Lotthe Guillon
VFX:
MPC Paris

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