Perrier: -IER

With the aid of Brit illustrator/singer/songwriter Al Murphy (see MurphyKid.com and

Published on

Editor's Pick
With the aid of Brit illustrator/singer/songwriter Al Murphy (see MurphyKid.com and Pocko.com) and living legend Paul Davis, Perrier has reinvented its iconic label in a wide-ranging new campaign that features print, outdoor, collateral and more. The work, aimed at twenty- and thirtysomethings, is an effort "to do something unexpected for this category, which tends to be glossy imagery of beautiful people holding a shiny product," explains O&M/New York AD John LaMacchia. "Perrier is already known for being a sophisticated brand, which gives us the license to reinvent what sophistication really means
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 23, 2006
Chief Creative Officer:
David Apicella
Group Creative Director:
Terry Finley
Group Creative Director:
Chris Mitton
Copywriter:
Chris Lisick
Illustrator:
Al Murphy
Illustrator:
Paul Davis
Art Buyer:
Ali Asplund
Art Director:
John LaMacchia
Agency:
Ogilvy & Mather New York
Client:
Perrier
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age