Creativity

Perrier: -IER

With the aid of Brit illustrator/singer/songwriter Al Murphy (see MurphyKid.com and

Published on Oct 23, 2006

Editor's Pick

With the aid of Brit illustrator/singer/songwriter Al Murphy (see MurphyKid.com and Pocko.com) and living legend Paul Davis, Perrier has reinvented its iconic label in a wide-ranging new campaign that features print, outdoor, collateral and more. The work, aimed at twenty- and thirtysomethings, is an effort "to do something unexpected for this category, which tends to be glossy imagery of beautiful people holding a shiny product," explains O&M/New York AD John LaMacchia. "Perrier is already known for being a sophisticated brand, which gives us the license to reinvent what sophistication really means

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 23, 2006
Chief Creative Officer:
David Apicella
Group Creative Director:
Terry Finley
Group Creative Director:
Chris Mitton
Copywriter:
Chris Lisick
Illustrator:
Al Murphy
Illustrator:
Paul Davis
Art Buyer:
Ali Asplund
Art Director:
John LaMacchia
Agency:
Ogilvy & Mather New York
Client:
Perrier

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.