Perrier: -IER

With the aid of Brit illustrator/singer/songwriter Al Murphy (see and

Published on Oct 23, 2006

Editor's Pick

With the aid of Brit illustrator/singer/songwriter Al Murphy (see and and living legend Paul Davis, Perrier has reinvented its iconic label in a wide-ranging new campaign that features print, outdoor, collateral and more. The work, aimed at twenty- and thirtysomethings, is an effort "to do something unexpected for this category, which tends to be glossy imagery of beautiful people holding a shiny product," explains O&M/New York AD John LaMacchia. "Perrier is already known for being a sophisticated brand, which gives us the license to reinvent what sophistication really means

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Oct 23, 2006
Chief Creative Officer:
David Apicella
Group Creative Director:
Terry Finley
Group Creative Director:
Chris Mitton
Chris Lisick
Al Murphy
Paul Davis
Art Buyer:
Ali Asplund
Art Director:
John LaMacchia
Ogilvy & Mather New York

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