Creativity

Perrier: Le Club

The more you watch, the hotter it gets.

Published on Jun 14, 2011

Editor's Pick

Le Club Perrier is said to be 'the first YouTube video that gets sexier, steamier and wilder as the number of viewers goes up'. The more visitors to the YouTube channel, the more the temperature bar on the site increases. As different milestones are reached, up to six different versions video will be unlocked, each with extra content promising to be 'hotter' than before. It's had over three million views so far.

To encourage social media buzz, viewers can unlock the next video immediately for their own viewing simply by sharing the campaign via email, Facebook or Twitter buttons. They can also download the Babe Youth song from the video.

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About

Credits

Date
Jun 14, 2011
Agency:
Ogilvy & Mather Paris
Client:
Perrier
Executive Creative Director:
Chris Garbutt
Creative Director:
Thierry Chiumino
Head of Digital & Branded Content:
Frederic Levron
Copywriter:
Baptiste Clinet
Copywriter:
Nicolas Lautier
Copywriter:
Florian Bodet
Art Director:
Baptiste Clinet
Art Director:
Nicolas Lautier
Art Director:
Florian Bodet
Producer:
Laure Bayle
Production:
Moonwalk
Filmmaker:
Nez Khammal
Music:
Babe Youth
Digital Producer:
Hugo Diaz
Digital Production:
B-Reel
Agency Supervisor:
Thomas Christiaen
Agency Supervisor:
Hugo Diaz

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