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Perrier Makes Harsh Truths Easier To Swallow

Pop-art style campaign promotes the brand's smaller bubbles

Editor's Pick

This new print campaign by Ogilvy Paris effectively gets across the idea that Perrier is easier to swallow, because its bubbles are smaller. Just like the somewhat unwelcome news that's conveyed in these pop-art style cartoons.

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About

Credits
Date
May 21, 2013
Agency:
Ogilvy Paris
Chief Creative Officer:
Chris Garbutt
Client:
Perrier
Creative Director:
Thierry Chiumino
Copywriter:
Antoine Gauquelin
Copywriter:
David Martin Angelus
Art Director:
Julien Conter
Art Director:
Eve Roussou
Illustrator:
Joseph McDermott
Art Buyer:
Laurence Nahmias
Art Buyer:
Jochen Hoops
Account Supervisor:
Thomas Christiaen
Advertiser's Supervisor:
Laurent Chastain
Planner:
Ivan Pejcic
General Manager:
Benoit de Fleurian
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