Creativity

Perrier Invites You to an Adult-Only Secret Party in Paris

Digital experience could lead to a chance to win tickets to a real fete

Published on Apr 02, 2013

Editor's Pick

Step right in to a secret party. Unfortunately, it's strictly on your computer. Perrier and Ogilvy Paris team up for "Secret Place," a digital secret party taking place in Paris that lets you participate as one of 60 different characters. Probably for adults-only, as the party involves a slightly risque scenario, the campaign runs on mobile devices and the desktop. You sign in, and wander through the party, switching characters as you go while you hunt for a secret treasure. Once you find the clues that will lead you to the treasure -- a hidden Perrier bottle -- you can enter for a chance to win a trip to the Carnival in Rio, Ibiza in Spain, St. Tropez in France, Art Basel in Miami or New Year's Eve in Sydney.

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About

Credits

Date
Apr 02, 2013
Agency:
Ogilvy & Mather Paris
Client:
Perrier

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