Amazing Breakdancing Kid Stars in Persil's Latest 'Dirt Is Good' Spot

B Girl Terra Performed at Glastonbury

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Looks like it's no longer enough in laundry ads for kids to run in from playing soccer with their clothes covered in dirt. Now they have to be prodigiously talented too. B Girl Terra, a young breakdancing prodigy from the UK who recently performed at Glastonbury Festival, is the star of Unilever-owned laundry brand Persil's latest spot. Terra performs her stuff in a park, getting increasingly dirty in the process in the spot, by DLKW Lowe.

The film, shot on location in South Africa and directed by Nadia Marquard Otsen of Academy, has already launched in France and Switzerland and will roll out across the U.K., Spain, Portugal and Denmark this month followed by further international markets. It's part of the brand's ongoing "Dirt Is Good" campaign, which has previously featured dioramas of tiny creatures such as frogs that kids love to play with.

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About

Credits
Date
Jul 20, 2015
CCO:
Dave Henderson
Client:
Persil
ECD:
Richard Denney
Global Creative Director:
Alex Okada
Creative Team:
Ben Evans
Creative Team:
Adam Sears
Planner:
Ayesha Walawalker
Planner:
Lucian Trestler
Account Team:
Matt Sherratt
Account Team:
Rachel Vernon
Agency Producer:
Olivia Westley
Agency Producer:
Lisa Tuck
Photographer:
Rick Guest
Production Company:
Academy
Director(s):
Nadia Marquard Otsen
Editing House:
Assembly Rooms
Editor:
David Stevens
Post Production:
1920
Audio Post Production:
750mph
CGI Artist:
1920
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