Persil's Tiny Dioramas Show How the Outdoors Educates Kids

Fine Art Miniaturists Nix and Gerber Worked on Campaign for Unilever Laundry Brand

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Unilever laundry brand Persil created these gorgeous dioramas as part of a continuation of its "Dirt Is Good" campaign, which has been running for a while in the U.K. Agency DLKW commissioned New York-based fine art miniaturists Lori Nix and Kathleen Gerber to create the scenes, which feature a frog, grasshopper and snail as "teachers" in a miniature classroom.

In each scene the teacher is surrounded by tiny classroom paraphernalia related to their courses, from Mr. Frog's biology classroom with miniature botanical posters and microscopes, to Mr. Cricket's music room complete with guitars, cellos and music stands. The strapline "To a child, everything's a teacher," reinforces Persil's message that going outdoors and getting dirty is all part of kids' education.

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About

Credits
Date
Jun 02, 2015
Agency:
DLKW Lowe
Client:
Persil
Executive Creative Director:
Richard Denney
Executive Creative Director:
Dave Henderson
Global Creative Director:
Alex Okada
Creative Team:
James Millers
Creative Team:
Andy Long
Planner:
Ayesha Walawalker
Agency Producer:
Gary Wallis
Photographer:
Justin Walker
Model Maker:
Nix and Gerber Studios
Retoucher:
Glen Pothecary
Media Agency:
Mindshare
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