Creativity

Personal Argentina: Rhythmical Potties

Toilets get rapping.

Published on Feb 07, 2013

Editor's Pick

In Argentina, mobile phone brand Personal thought up a way to make the portable toilets at the music festival that it sponsors seem more inviting. In a stunt by TBWA/ Buenos Aires, each toilet contained an audio device that was activated once someone entered. The seven toilets made different sounds, combining to create a music track. The music changed as different people entered and exited, but when all seven were occupied the track was complete.

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About

Credits

Date
Feb 07, 2013
Agency:
TBWA - Buenos Aires
Chief Creative Officer:
Juan Cruz Bazterrica
Client:
Personal Argentina
Chief Creative Officer:
Guillermo Castaneda
Creative Director:
Robert Leston
Creative Director:
Martin Garrocho
Copywriter:
Igor Moura
Art Director:
Leo Rolim
Digital Account Director:
Mariana Bisso
Digital Director:
Marcelo Santaceri
Production Company:
Estado Lateral Media Lab
Music:
Animal Music

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