Creativity

Peter Kim Jewelry: Make it Up to Her

Running in hip pubs like The San Francisco Bay Guardian, UR Chicago and Time Out New York, these ads are aimed at men 25-35, explain Publicis & Hal Riney creatives Dominic Goldman and Jae G

Published on Apr 21, 2006

Editor's Pick

Running in hip pubs like The San Francisco Bay Guardian, UR Chicago and Time Out New York, these ads are aimed at men 25-35, explain Publicis & Hal Riney creatives Dominic Goldman and Jae Goodman. Besides making an effort to be "compelling and provocative for this audience, the campaign tries to tap into some honest observations about the target," they say. That target is a guy "at the balancing point in his life where he's still young enough to do something stupid or crazy, but he's old enough to know better

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 21, 2006
Client:
Peter Kim Jewelry
Executive Creative Director:
Jae Goodman
Executive Creative Director:
Jon Soto
Art Director:
Colin Kim
Copywriter:
Jesse Dillow
Designer:
Tim Saputo
Producer:
Patricia Hom
Creative Director:
Dominic Goldman
Art Director:
Dominic Goldman
Copywriter:
Dominic Goldman
Agency:
Publicis & Hal Riney

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.