Petit Bateau Imagines a Factory Gloriously Controlled by Kids

Funky, Colorful Ad for French Clothing Brand

By Alexandra Jardine. Published on Nov 06, 2015

Editor's Pick

French clothing brand Petit Bateau makes a real impression with this beautifully-filmed, colorful spot from BETC Paris imagining a factory if it were controlled by kids. To the groove of Herbie Hancock's "Rockit," re-recorded by DJ Feadz in electro/rap style, a boxing-glove-drum beats up a tank-top, a steam engine train knocks over pots of chocolate on white t-shirts, a cupcake-canon fires cakes on tops and a typewriter becomes a loom.

Produced by 75 and filmed in Prague, it was directed by Patrick Daughters (who's repped by Gorgeous and also behind music videos for The Yeah Yeah Yeah's, Bright Eyes, Kings of Leon and Mika). And according to a behind-the-scenes film, it looks as if the kids had great fun making it too.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Nov 06, 2015
Petit Bateau
Communications Director:
Stéphane Wargnier
External Relations and Image Director:
Sandrine Couturier
In Charge of Advertising and Visual Creation:
Paulienne Luzurier
Muriel Fagnoni
Account Director:
Béatrice Verdier
Account Executive:
Marion Gondeau
Founding President and Creative Director:
Rémi Babinet
Creative Director:
Jasmine Loignon
Art Director:
Damien Bellon
Gabrielle Attia
Traffic Director:
Marine Point
Vice-President and Head of TV Production:
Fabrice Brovelli
TV Production Assistant:
Marine Monbeig
Production Company:
Patrick Daughters
Music Creative Director:
Christophe Caurret
Music Track:
Track Artist:
Sound Production:
GUM Green United Music

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.