Regret That Tattoo? This Pet Adoption Campaign Has a Surprising Fix for It

Petz and Ogilvy Brazil Suggest a Way to Love the Name Again

Published on

Editor's Pick

A new campaign by Brazilian pet retailer Petz addresses the dilemma of what to do when your relationship ends, but your ex's name is tattooed on your body.

Agency Ogilvy Brazil invited people who wanted their tattoos removed by a professional to come to Sao Paulo-based tattoo studio Tattoo You, and then surprised them. Instead of removing the tattoo, the tattoo artists came in holding a cute dog wearing a tag with the same name as the ex-partner. The message is this: why not adopt an abandoned dog, give them the name, and you'll never have to explain your tattoo again?

According to the agency, the stunt came as a complete surprise to all the people in the film and one, Debora Santana, has agreed to adopt the dog.

The campaign was created to highlight the issue of abadonment in Brazil: News Agency on Animal Rights ANDA estimates that there are over 30 million stray animals living in Brazil alone, of which 10 million are cats and 20 million dogs.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 08, 2017
Ogilvy Brazil
CEO Ogilvy Group Brazil:
Fenando Musa
Chief Creative Officer:
Claudio Lima
Executive Creative Director:
Felix del Valle
Creative Director:
Marcio Fritzen
Creative Director:
Eduardo Doss
Art Director:
João Manzano
Art Director:
Stefano Chiabrando
Marco Botelho
Rafael Rosi
Paty Silveira
Client Approval:
Luciano Sessim
Client Approval:
Sedanir Oliveira
Client Approval:
Claudia Montini
Client Approval:
André Marinho
Production House:
Spray Filmes
Fernando Sanches
Executive Director:
Luiz Ferriani
Enio Possapp Berwanger
Production Team:
Equipe Spray Filmes
Post Production:
Lili Carvalho
Post Production:
Fernando Sanches
Post Production:
Equipe Spray Filmes
Equipe Spray Filmes

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age