Regret That Tattoo? This Pet Adoption Campaign Has a Surprising Fix for It

Petz and Ogilvy Brazil Suggest a Way to Love the Name Again

By Alexandra Jardine. Published on Jun 08, 2017

Editor's Pick

A new campaign by Brazilian pet retailer Petz addresses the dilemma of what to do when your relationship ends, but your ex's name is tattooed on your body.

Agency Ogilvy Brazil invited people who wanted their tattoos removed by a professional to come to Sao Paulo-based tattoo studio Tattoo You, and then surprised them. Instead of removing the tattoo, the tattoo artists came in holding a cute dog wearing a tag with the same name as the ex-partner. The message is this: why not adopt an abandoned dog, give them the name, and you'll never have to explain your tattoo again?

According to the agency, the stunt came as a complete surprise to all the people in the film and one, Debora Santana, has agreed to adopt the dog.

The campaign was created to highlight the issue of abadonment in Brazil: News Agency on Animal Rights ANDA estimates that there are over 30 million stray animals living in Brazil alone, of which 10 million are cats and 20 million dogs.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jun 08, 2017
Ogilvy Brazil
Fenando Musa
Chief Creative Officer:
Claudio Lima
Executive Creative Director:
Felix del Valle
Creative Director:
Marcio Fritzen
Creative Director:
Eduardo Doss
Art Director:
João Manzano
Art Director:
Stefano Chiabrando
Marco Botelho
Rafael Rosi
Paty Silveira
Client Approval:
Luciano Sessim
Client Approval:
Sedanir Oliveira
Client Approval:
Claudia Montini
Client Approval:
André Marinho
Production House:
Spray Filmes
Fernando Sanches
Executive Director:
Luiz Ferriani
Enio Possapp Berwanger
Production Team:
Equipe Spray Filmes
Post Production:
Lili Carvalho
Post Production:
Fernando Sanches
Post Production:
Equipe Spray Filmes
Equipe Spray Filmes

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.