Creativity

Crystal the Celebrity Monkey Has a Blast in Peugeot's High-Octane Blockbuster Ad

Star of 'Night at the Museum' and 'The Hangover' Plays Another Fantastic Role

By Alexandra Jardine. Published on Oct 15, 2015

Editor's Pick

Peugeot's new global ad for its 308 GTI is a blockbuster-style action movie, jam-packed with stunt driving, reminiscent of memorable scenes from cinematic thrillers such as "Ronin." But it's the cheeky monkey who is its star that may grab your attention more than the Hollywood-style car chase.

Crystal the capuchin monkey, who has previously appeared in "Night at the Museum" and "The Hangover," is central to the spot, directed by Noam Murro via Wanda for BETC Paris.

She's the passenger in an exciting car chase as her driver repeatedly escapes a bunch of thugs in his Peugeot 308 GTI. As she reaches her destination, the viewer is kept guessing about her mission -- and the ensuing scene is bound to raise a smile.

The spot will run globally on TV, in cinemas and online. It's being supported by press, outdoor, and social media elements including a Twitter campaign using the hashtag #PushtheLimits.

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Credits

Date
Oct 15, 2015
Agency:
BETC Paris
Client:
Peugeot
Client:
Guillaume Couzy
Client:
Stéphane Levi
Client:
Nathalie Le Maitre
Client:
Céline Penthou
Agency Management:
Henri Tripard
Agency Management:
Julien Grimaldi
Agency Management:
Anne-Laure Weulersse
Agency Management:
Vittorio Lucchini Gilera
Agency Management:
Emilie Grimaldi
Executive Creative Director:
Rémi Babinet
Creative Director:
Vincent Behaeghel
Art Director:
Eric Astorgue
Assistant Art Director:
Severine Flamand
Copywriter:
Jean-Christophe Royer
TV Producer:
Thibault Blacque-Belair
Production House:
Wanda Productions
Production House:
Biscuit Filmworks
Sound Production:
Kouz Production
Director:
Noam Murro
Managing Director:
Shawn Lacy

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