Creativity

Pfizer China: Viagra Cartoons

How do you sell Viagra in China? With great difficulty. "Advertising the 'magic blue pill' here is never easy," says Euro RSCG/Shanghai ECD Eddie Wong. "Erectile dysfunction is a subject that's too serious to talk about openly. What we

Published on Aug 30, 2006

Editor's Pick

How do you sell Viagra in China? With great difficulty. "Advertising the 'magic blue pill' here is never easy," says Euro RSCG/Shanghai ECD Eddie Wong. "Erectile dysfunction is a subject that's too serious to talk about openly. What we've learned in the past while trying to get interesting creative past the censor board was that we were saying too much. We tried to show the benefit of the product, but each time we showed the product itself we hit a wall

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About

Credits

Date
Aug 30, 2006
Executive Creative Director:
Eddie Wong
Client:
Pfizer China
Agency:
Euro RSCG Worldwide Greater China

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