Creativity

Doing Dishes Can Give You Amazing Ideas in Hilarious P&G Campaign

Funny Magistral Ads Promote Dish Washing as 'Therapy'

Published on May 28, 2015

Editor's Pick

This funny campaign from Argentina, for P&G dishwashing liquid brand Magistral, promotes the "therapeutic" properties of washing the dishes, with the idea that the household chore can trigger some amazing brainwaves.

Here, an office worker is on the verge of leaving his job because of his boss, who keeps inappropriately touching him to an absurd degree. It's only when he's scrubbing plates that a great idea strikes on how to deal with it.

Another ad features a woman who's worried that her husband is getting a tattoo of his mother on his chest. However, again there's a solution that comes to her while cleaning her dishware.

The ads are by Grey Argentina, and were directed by Rebolucion's Javier Usandivaras.

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About

Credits

Date
May 20, 2015
Agency:
Grey Argentina
Client:
P&G
Executive Creative Director:
Diego Medvedocky
Creative Director:
Hernan Kritzer
Creative Director:
Diego Gueler Montero
Director:
Javier Usandivaras
Executive Producer:
Patricio Alvarez Casado
Executive Producer:
Ezequiel Ortiz
Creative Director:
Alejandro Devoto
Account Supervisor:
Giselle Ezeiza
Account General Director:
Florencia Pereyra
Account Director:
Jorge Villar
Agency Producer:
Juan Carlos Barrios
Agency Producer:
Julian Sanchez

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