P&G Hungary: Proud Sponsor of Moms Banner

An ad that texts your mom.

Published on Aug 15, 2012

Editor's Pick

Love your mom but can't take two minutes to find her number in your iPhone? P&G Hungary and Kirowski Isobar know what's up, so they've got the perfect banner ad for you. A mobile ad (part of the brand's "Thank You Mom campaign" reads: "Three words we don't say often enough: Love you Mom!" When you tap on it, it searches your phone's contact list for "Mom," "Mum," "Mother," and other variations, and opens up a text message with her number in the addressee field. Now you just have to write the message. Hopefully it's something sweet and grateful, and not a reminder to pick up some more Cheetos on her way home.

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Aug 15, 2012
Kirowski Isobar Budapest
P&G Hungary
Creative Director:
Márton Jedlicska
Art Director:
Dániel Deme
Bence Bodnár
Attila Polacsek

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