P&G Hungary: Proud Sponsor of Moms Banner

An ad that texts your mom.

Published on

Editor's Pick

Love your mom but can't take two minutes to find her number in your iPhone? P&G Hungary and Kirowski Isobar know what's up, so they've got the perfect banner ad for you. A mobile ad (part of the brand's "Thank You Mom campaign" reads: "Three words we don't say often enough: Love you Mom!" When you tap on it, it searches your phone's contact list for "Mom," "Mum," "Mother," and other variations, and opens up a text message with her number in the addressee field. Now you just have to write the message. Hopefully it's something sweet and grateful, and not a reminder to pick up some more Cheetos on her way home.

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Aug 15, 2012
Kirowski Isobar Budapest
P&G Hungary
Creative Director:
Márton Jedlicska
Art Director:
Dániel Deme
Bence Bodnár
Attila Polacsek
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