P&G: Kids

P&G: Maker of diapers and tears.

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Editor's Pick

After Wieden + Kennedy Portland hit a home run with the excellent "Best Job," film, for P&G's "Thank You Mom" campaign, the agency and the company are back with another spot. In "Kids," directed by Epoch's Daniel Kleinman, a host of adorable little ones arrive in London, ready to compete in the games. The spot is wonderfully directed by Kleinman: the adult expressions on the kids' faces are spot-on, and some of the shots, especially toward the end, are gorgeous. The tagline itself is worth the watch. We won't ruin it for you, but keep the tissues handy.

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About

Credits
Date
Jul 11, 2012
Agency:
Wieden + Kennedy Portland
Client:
P&G
Creative Director:
Danielle Flagg
Creative Director:
Karl Lieberman
CW:
Laddie Peterson
AD:
James Moslander
Producer:
Shelley Eisner
Producer:
Matt Hunnicutt
Producer:
Erika Madison
Assistant Producer:
Kirsten Acheson
Business Affairs:
Cindy Lewellen
ECD:
Mark Fitzloff
ECD:
Susan Hoffman
Production Company:
Epoch Films
Director:
Daniel Kleinman
EP:
Lisa Marguilis
Producer:
Johnnie Frankel
Production Manager:
Adriana Cebada Mora
Editorial Company:
Joint Editorial
Editor:
Peter Wiedensmith
Assistant Editor:
Eric Hill
Post Producer:
Shelli Jury
Post Executive Producer:
Patty Brebner
Telecine Company:
The Mill - LA
Colorist:
Adam Scott
Telecine Producer:
LaRue Anderson
VFX Company:
The Mill - LA
EP:
Sue Troyan
Producer:
Enca Kaul
Shoot Supervision:
Chris Knight
2D Lead Artist:
Chris Knight
2D Artist:
Andy Bate
2D Artist:
Sarah Elm
2D Artist:
Trent Shumway
2D Artist:
Tim Bird
3D Lead Artist:
Nick Lines
3D Artist:
Adam Carroll
3D Artist:
Matt Longwell
3D Artist:
Mike Panov
3D Artist:
Greg Gangemi
3D Artist:
James Brady
Matte Painting:
Gawain Liddiard
Matte Painting:
Andy Wheater
Production Coordinator:
Kiana Bicoy
Composer:
John Connolly
Composer:
Future Perfect
Sound Design Company:
Joint Editorial
Sound Designer:
Peter Wiedensmith
Sound Designer:
Eric Hill
Mix Company:
Eleven Sound
Mixer:
Loren Silber
Producer:
Jessica Locke

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