P&G Thanks Moms Again In Moving Winter Olympics Spot

Ahead Of Sochi, Ad Shows How Moms Pick Us All Up When We Fall

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Editor's Pick

P&G struck an emotional chord celebrating moms with its Best Job In The World campaign during the London 2012 Olympics, and it's set to do so again with this winter sport-themed sequel, breaking ahead of the Sochi Winter Olympics next month. In the new film directed by Lance Acord by Park Pictures, the emphasis again is on thanking moms, but this time for their job in picking their kids up when they fall -- sometimes over and over again, especially if you're a potential Olympic skier, skater or snowboarder. (And then there's warming those cold feet, and applying ice packs to injured limbs). Mothers -- and others --- can't fail to be moved by the spot.

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About

Credits
Date
Jan 06, 2014
Agency:
Wieden + Kennedy Portland
Client:
P&G
Executive Creative Director:
Joe Staples
Executive Creative Director:
Susan Hoffman
Director:
Lance Acord
Production Company:
Park Pictures
Creative Director/Copywriter:
Kevin Jones
Creative Director/Art Director:
Ollie Watson
Senior Producer:
Erika Madison
Head of Production:
Ben Grylewicz
Executive Producer:
Mary Ann Marino
Line Producer:
Caroline Kousidinis
Production Designer:
Jason Hamilton
Editorial Company:
Joint
Editor:
Peter Wiedensmith
Post Producer:
Ryan Shanholtzer
Assistant Editor:
Kristy Faris
VFX:
A52
Song:
Primavera
Composer:
Ludovico Einaudi
Sound Designer:
Peter Wiedensmith
Mix:
Eleven
Mixer:
Jeff Payne
Producer:
Caroline O'Sullivan
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