P&G: Retro Tide, Downy, Bounce

P&G goes retro

Published on

Editor's Pick

After years of soap companies trying to get away from stereotypical detergent marketing, Procter & Gamble is taking a trip down memory lane.

Limited editions of retro-packaged Tide, Bounce and Downy are available at Target this month. The vintage packaging recalls Tide's early print advertising, with mention of 'washday' and old-fashioned housewives in dresses and heels. P&G is aiming to show that while technology may have changed, Tide is still the trusted brand for getting families' clothes clean.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 17, 2011
Client:
P&G
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age