Creativity

P&G Launches Massive NYC Social Giveaway

Consumers can tweet #everyday effect to win free products

Published on Jun 19, 2013

Editor's Pick

Live from New York, it’s Procter & Gamble! P&G is promoting p&geveryday, the company's online platform that provides updates on how its many products positively affect people's daily lives, with an all day giveaway today in Manhattan. New Yorkers can head over to one of 5 locations, tweet a photo of themselves inside one of the brand's blue boxes with #EverydayEffect #giveaway for the opportunity to win $10 gift certificate for the company’s eStore. The Gillette box in Washington Square Park is providing free shaves, the Cover Girl Box near Times Square is giving free beauty and nail touch-ups, and the Upper West Side IAMS box is taking free pet photos. Street teams will be providing samples on foot throughout the city and coupons are also available on the website. Agency Publicis NY is also running an "innovation center" outside its office.

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About

Credits

Date
Jun 19, 2013
Agency:
Publicis New York
Client:
P&G

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