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P&G Honors Moms Again With Moving Tribute Film to Eunice Shriver

'The Gift My Mother Gave Me' pays tribute to the founder of the Special Olympics

Editor's Pick

P&G builds on the "mom-entum" from the Olympics with a new film out of Wieden & Kennedy Portland that is part of the company's "Thank You, Mom" campaign. P&G is a partner of the Special Olmpics, and "The Gift My Mother Gave Me" is an online-only video featuring Maria Shriver honored her mom, Eunice Kennedy Shriver, who was also the founder of the Special Olympics.

The charitable effort will raise funds for the Special Olympics: For every share from the "Thank You, Mom"Facebook page, P&G will donate $1 to support programs and services, up to $50,000. Wieden will also turn words of wisdom from moms, submitted by customers, into typeset posters everyday this week.

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About

Credits
Date
May 09, 2013
Agency:
Wieden + Kennedy Portland
Client:
P&G
Category
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