Creativity

P&G Honors Moms Again With Moving Tribute Film to Eunice Shriver

'The Gift My Mother Gave Me' pays tribute to the founder of the Special Olympics

Published on May 09, 2013

Editor's Pick

P&G builds on the "mom-entum" from the Olympics with a new film out of Wieden & Kennedy Portland that is part of the company's "Thank You, Mom" campaign. P&G is a partner of the Special Olmpics, and "The Gift My Mother Gave Me" is an online-only video featuring Maria Shriver honored her mom, Eunice Kennedy Shriver, who was also the founder of the Special Olympics.

The charitable effort will raise funds for the Special Olympics: For every share from the "Thank You, Mom"Facebook page, P&G will donate $1 to support programs and services, up to $50,000. Wieden will also turn words of wisdom from moms, submitted by customers, into typeset posters everyday this week.

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About

Credits

Date
May 09, 2013
Agency:
Wieden + Kennedy Portland
Client:
P&G

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