Creativity

Paralympian Athletes Salute Their Moms in P&G's Latest

'Tough Love' Results in Tough Kids

Published on Feb 19, 2014

Editor's Pick

P&G's "Thank You Mom" campaign via Wieden & Kennedy Portland continues with a new spot out in time for the Paralympic Games. The commercial, which is voiced by someone who is presumably now a Paralympian, shows how moms can provide love that encourages you to think beyond your disabilities, so they can produce some really, really tough athletes. The company had previously done an iteration of the campaign for the Sochi Olympics.

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About

Credits

Date
Feb 19, 2014
Agency:
Wieden + Kennedy Portland
Client:
P&G
Creative Director:
Kevin Jones
Creative Director:
Jeff Gillette
Copywriter:
Erin Swanson
Art Director:
Susan Land
Producer:
Ben Grylewicz
Executive Creative Director:
Joe Staples
Executive Creative Director:
Susan Hoffman
Head of Production:
Ben Grylewicz
Business Affairs:
Cynthia Valenti
Business Affairs:
Anna-Beth Nagel
Business Affairs:
Claudia Meza
Footage Search:
Catherine Liu
Footage Search:
McKenna Johnson
Footage Search:
JB Jacobs
Traffic Manager:
Claudia Meza
Editorial Company:
Joint
Editor:
Matthew Hilber
Post Producer:
Shelli Jury
Post Executive Producer:
Patty Brebner
Assistant Editor:
JB Jacobs
Assistant Editor:
Kristy Faris
Finish Company:
Joint
Post Supervisor:
Shelli Jury
Lead Smoke Artist:
David Jahns
Colorist:
David Jahns
Add'l Smoke Artist:
Krysten Richardson
Music+Sound Company:
Walker Music
Composer:
Dan Romer
Producer:
Sara Matarazzo
Mix Company:
Eleven Sound
Mixer:
Jeff Payne
Producer:
Suzanne Hollingshead

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