P&G/Olympics: Best Job -- Best of 2012 TV #2

The hardest job in the world.

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Editor's Pick

You may think one of the hardest jobs in the world is being an Olympian, but this new short film promoting P&G's sponsorship of the games, out of Wieden + Kennedy, Portland and directed by Alejandro Gonzalez Inarritu, shows one role that may be a bit tougher than that. The two-minute short is currently running on P&G's Facebook page, with shorter versions to air on broadcast in May. The marketer calls itself "Proud Sponsor of Moms," but it could also be very easily dubbed "Proud Sponsor of Tears," given its continuing, highly emotional maneuvers for the "Thank You, Mom" campaign.

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About

Credits
Date
Apr 17, 2012
Agency:
Wieden + Kennedy Portland
Client:
P&G/Olympics
Director:
Alejandro Gonzalez Inarritu
Production Company:
Anonymous Content
Creative Director:
Danielle Flagg
Creative Director:
Karl Lieberman
Copywriter:
Kevin Jones
Art Director:
Ollie Watson
Senior Agency Producer:
Matt Hunnicutt
Business Affairs:
Cindy Lewellen
ECD:
Mark Fitzloff
ECD:
Susan Hoffman
Head of Broadcast Production:
Ben Grylewicz
Senior Agency Producer:
Erika Madison
Director:
Alejandro Gonzalez Inarritu
EP:
Dave Morrison
EP:
Eric Stern
EP:
Jeff Baron
Head of Production:
SueEllen Clair
Line Producer:
John Benet
Director of Photography:
Rodrigo Prieto
First Assistant Director:
Peter Kohn
First Assistant Director:
Javier Soto
Production Designer:
Jeremy Hindle
Costume Designer:
Casey Storm
Associate Producer:
Chris Gallagher
Production Supervisor:
Natalie Jacobson
Editorial Company:
Joint Editorial
Editor:
Peter Wiedensmith
Post Executive Producer:
Patty Brebner
Post Producer:
Shelli Jury
Assistant Editor:
Eric Hill
Telecine Company:
The Mill - LA
Colorist:
Adam Scott
Telecine Producer:
LaRue Anderson
VFX Company:
The Mill - LA
EP:
Sue Troyan
Producer:
Enca Kaul
Shoot Supervision:
Phil Crowe
Shoot Supervision:
Hitesh Patel
Shoot Supervision:
Tom Bussell
2D Lead Artist:
Andy Bate
2D Lead Artist:
Phil Crowe
3D Lead Artist:
Nick Lines
2D Artist:
Becky Porter
2D Artist:
Daniel Lang
3D Artist:
Mike Panoy
3D Artist:
Adam Carroll
3D Artist:
James Brady
2D Assist:
Robert Murdoch
2D Assist:
Remedy Jeannie Huynh
Matte Paintings:
Gawain Liddiard
Matte Paintings:
Andy Wheater
Production Coordinator:
Kiana Bicoy
Composer:
Ludovico Einaudi
Song:
Divenire
Sound Design Company:
Joint Editorial
Sound Designer:
Peter Wiedensmith
Sound Designer:
Eric Hill
Mix Company:
Eleven Sound
Mixer:
Jeff Payne
Assistant Mixer:
AJ Murillo
Assistant Mixer:
Ben Freer
Producer:
Caroline O'Sullivan

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