Pharrell's 24-Hour 'Happy' Video Takes Cyber Grand Prix at Cannes

We Are From L.A. and Iconoclast Finds You a Way to Whittle Away the Afternoon

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Pharrell Williams is like the anti-Kanye -- and as most of the Internet is captivated by the ridiculousness of "Bound 2," we are spending some time with the former's awesome video for "Happy," the newest track from the artist, off the soundtrack of Despicable Me 2. The video is 24 hours of people walking along, towards the camera, throughout the song. You can switch between channels to catch a glimpse of all the different people Williams recruited, which include famous names like Steve Carrell and Magic Johnson. A clock in the middle tells you what the time is.

The video was created by We Are From L.A., who were also behind Evian's newest "babies" film and produced out of Iconoclast.

The video took one of three cyber Grand Prix at Cannes this year along with Chipotle's Scarecrow and Volvo's 'Live Tests' Read the story formore about the winning work.

For more of the goings on at Cannes, tune into Creativity's "The Best of Cannes."

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Nov 21, 2013
We Are From L.A.
Prod. Co.:
Creative Director:
Yoann Lemoine
Creative Director:
Mimi Valdes
Managing Director:
Charles-Marie Anthonioz
Executive Producer:
Kathleen Heffernan
Jett Steiger
Alexis Zabe
Steadycam Operator:
Jon Beattie
Fatima Robinson
Kathryn Burns
Casting Director:
Mandi Gosling
Post Production:
Nightshift Post
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