Philadelphia Media Holdings: Derrie Air

To get ad folks to believe in the power of print again, the Philly-based agency concocted a fake airline, Derrie Air

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To get ad folks to believe in the power of print again, the Philly-based agency concocted a fake airline, Derrie Air, for which it ran 36 ads in the Philadelphia Inquirer and Daily News.  The campaign for the pretend airline—the world’s first carbon neutral airline where ticket price is based on the weight of the passenger and luggage: “The Less You Weigh The Less You Pay.”—were meant to exhibit that print is, in fact, not dead; newspaper ads can still cause stir, perhaps even a bit of outrage.
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About

Credits
Date
Jun 11, 2008
Client:
Philadelphia Media Holdings
Agency:
Gyro Worldwide Philadelphia
Executive Creative Director:
Steven Grasse
Creative Director:
Ron Pushkar
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