Creativity

Philippines Department of Tourism: It's More Fun in the Philippines

Fun to be had.

Published on Jan 09, 2012

Editor's Pick

A simple slogan can go far when it's let loose into the world of social media. That's what's happened with the Philippines Department of Tourism's latest campaign, created in partnership with BBDO Guerrero Manila. The campaign boasts the simple slogan that "It's more fun in the Philippines" (which critics complain reads a little too closely to a 1951 push for Switzerland.)

However, the viral trajectory of the newer effort is hard to ignore. Filipinos and fans of the country have started to post their own additions to the campaign with a growing list of what's "more fun in the Philippines." Check out the website for the original ads, while others are crafting their own posts on Twitter and posting their own creations on a Facebook page.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 09, 2012
Agency:
BBDO Guerrero
Client:
Philippines Department of Tourism

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.