Creativity

The Philippines Says 'Thank You'

Dept. of Tourism Marks Three Month Anniversary of Haiyan

Published on Feb 10, 2014

Editor's Pick

Feb. 8 marked the three month anniversary of Typhoon Haiyan, the devastating natural disaster that left much of the Philippines broken and killed thousands. Now, the Philippines Department of Tourism and BBDO Guerrero (the agency behind the "Unselfie" campaign to raise proceeds for the relief efforts) come together to say Thank You to everyone who helped out in the aftermath. The campaign has this online video, plus billboards in the U.S., U.K., Germany, France, Japan, Canada, Singapore, Korea and Australia. All of them were unveiled at 3:40 p.m. EST on Feb. 8, the exact time the cyclone hit.

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About

Credits

Date
Feb 10, 2014
Agency:
BBDO Guerrero
Client:
Philippines Department of Tourism

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