Philips Promotes Blenders by 'Creating' Fruits with Multiple Flavors

Two fruits are better than one, so why not try a Pinegrape?

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Blended fruits are better than regular fruits -- and Ogilvy is out to prove it. To promote the Philips Walita Avance blender, the agency worked with molecular gastronomist Clecia Ribeiro to create fruits with two different flavors. The results were Kiwigerine (kiwi with the color and taste of tangerine), Bananaberry, and Pinegrape. The mashups were presented to shoppers in Sao Paulo as proof that blended fruits are the future. 
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About

Credits
Date
May 24, 2013
Agency:
Ogilvy & Mather Brazil
CCO:
Anselmo Ramos
Client:
Philips Blenders
ECD:
Roberto Fernandez
ECD:
Paco Conde
CD:
Fabio Seidl
CW:
Fabio Seidl
AD:
Fabio Seidl
CW:
Marco Pupo
AD:
Agustin Agosta
Prod. Co.:
Paranoid
Director:
Heitor Dhalia
Music:
A9 Audio
Category
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