Creativity

Philips: Bodygroom Manalogues

Tribal DDB's latest phase of its Philips Bodygroom campaign focuses on performance art. With "Manalogues," comedian and Mad TV alum Bryan Callen turns into a character actor, playing different roles in five video instal

Published on Oct 03, 2008

Editor's Pick

Tribal DDB's latest phase of its Philips Bodygroom campaign focuses on performance art. With "Manalogues," comedian and Mad TV alum Bryan Callen turns into a character actor, playing different roles in five video installments that center on natural man-growth.

Playing a French guy, a Russian, a Brit and two Americans, Callen offers tales about the shame of hairiness and how his character overcame it using the Bodygroom. Visitors to the site can not only use their space bar to clap during and after each performance, but they can compare their applause with that of the aggregate audience. Additionally, you can submit your own Manalogues for consideration and the best of the bunch will eventually be performed.

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About

Credits

Date
Oct 03, 2008
Client:
Philips
Agency:
Tribal DDB
Executive Creative Director:
Steve Nesle
ACD/Copywriter:
Pete Johnson
ACD/Designer:
Steve Leone
Copywriter:
Matt Moyer
Copywriter:
Jason Pickar
Copywriter:
Julio Soler
Production Company:
Ant Farm
Director:
Jonathan Nowak
Motion Designer:
Keith Donahue
Motion Designer:
Yue Feng
Motion Designer:
Serge Belman
Motion Designer:
Tanel Teemusk
Technical Director:
Smith Thongrod
Producer:
Mae Flordeliza

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