For Valentine's Day, Philips decided to show off its Hue home lighting system in a romantic way -- it put on a condensed performance of "Romeo and Juliet" and let the audience control the action via the lighting app.
The campaign, created by Iris Singapore and directed by Jasmin Tarasin, saw a cast of improv actors perform the 90 minute play in Sydney, with the audience controlling the 47 Philips Hue lights in the set through the Hue App. They could change the lighting every 15 minutes, and could decide to change the mood from romantic, to dramatic, to thrilling or exciting. As the actors reacted to the moods created on the spot, the audience was even able to pick an alternative ending.
Sam Dearden, consumer marketing manager for Philips Lighting Australia, said, "Putting the mood of an entire production into the hands of a live audience, allowing them to control the tone entirely through smart connected light has given us the opportunity to show the connection between lighting and overall lifestyle. With the new technology that is available with Hue there is more to lighting than people realise. We've loved creating a world-first experience, using a timeless classic, Romeo & Juliet, to show how integral lighting is to our lifestyle and our emotions-- perfectly captured by the reactions of the live audience."
Watch a longer edit of the play here.