Creativity

Philips: Obsessed with Sound

Hear, hear.

Published on Sep 06, 2011

Editor's Pick

Tribal DDB Amsterdam rejoins Phillips for "Obsession with Sound," an interactive music experience that shows off the brand's audio range. The campaign, which is live on the Facebook page, lets you listen to the Grammy-award winning Metropole Orchestra, and single out each musician to hear details of their individual tracks. Singling out a musician also gives you access to their musical tendencies, background and personal Twitter and blog feeds. The idea is to "hear every detail" -- something that Phillips says its range of speakers can also achieve.

Alongside the campaign, there's also a contest that challenges entrants to create their own compositions, which will then be judged by a distinguished jury. The winning track will be arranged and played by the Metropole Orchestra and recorded in a music video.

This follows a string of notable projects from Tribal DDB for Phillips, including the Cannes Grand Prix-winning "Carousel" and the ambitious "Parallel Lines" films.

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About

Credits

Date
Sep 06, 2011
Agency:
Tribal DDB Amsterdam
Client:
Philips
Exec. Creative Director:
Chris Baylis
Concept:
Bart Mol
Concept:
Pol Hoenderboom
Art Director:
Bart Mol
Copywriter:
Pol Hoenderboom
Design:
Robbin Cenijn
Creative Technologist:
Ian Bauer
Director:
Rob Chiu
Technical Lead:
Jan Willem Penterman
Strategy:
Henk Rijks
Production:
Jeroen Jedeloo
Production:
Richard Land
Production:
Christy Wassenaar
Production Co.:
Stink Studios
Exec Producer:
Marcel Kornblum
Exec Producer:
Mark Pytlik
Interactive Production (Stinkdigital):
Peter Arato
Interactive Production (Stinkdigital):
Dan Beattie
Interactive Production (Stinkdigital):
Magnus Dahlstrand
Interactive Production (Stinkdigital):
Philip Bulley
Interactive Production (Stinkdigital):
Dave Luff
Interactive Production (Stinkdigital):
Marcel Kornblum
Interactive Production (Stinkdigital):
Neil Nand
Interactive Producer:
Tania Zemljak
DOP:
Matias Boucard
Orchestra:
Metropole Orchestra
Conductor:
Jules Buckley
Composition:
I'm No Prototype
Composer:
Berend Dubbe
Composer:
Sonja van Hamel
Music Supervisor:
MassiveMusic

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